How can your Case Statement stand out from the rest?

A few weeks ago, I shared this quote with you.  Those words had a big impact on my own feelings about stories and data. Today I’ll show you how numbers and stories may affect your organization’s case statement.

There is a temptation in the case statement to wow the readers with impressive numbers and other hard facts. But, I am here to tell you that I don’t look for those facts when first reading a case statement, and many of your readers won’t either.  Your case statement is an opportunity to use stories to convey why you do what you do.  A story puts a face on your mission.  The face is what moves people to give.

So, here’s my tip for case statements: you must speak to both the head and the heart with your case statement.  The head deals with those facts and data while the heart deals with emotions.  Telling a story with your case statement engages with the heart.  Those who consider supporting you will make decisions with their emotions, and then use those facts you provide to support their decision.  Both parts are important, but the heart counts more.

Bonus! Here are the guidelines I use with clients when we talk about preparing their case statement.  I hope this tip sheet helps you as you craft a compelling case for support of your mission.

Your friend,

Kent Stroman,
America’s ASKing Coach

P.S. When it comes to case statements, if a 6th grader can understand it, you’re on the right track!  Don’t make yours too complicated and difficult for the readers.