When Pam Witter asked me to write the foreword to her newest book, Five Strategies to Increase Annual Fund Revenue, I couldn’t say yes fast enough! I knew it would be a tremendous resource for anyone involved in raising money for charitable causes.
Pam turns over some big big rocks like . . .
- Why use a major gifts model in your annual fund strategy?
- How can you craft messages that truly engage donors?
- Why does data matter?
- Does list segmentation make a difference?
She answers these questions and shares tons of great insights and advice on meeting the challenges of raising more money year after year to meet new annual fund goals. Pam’s amazing success makes her the ideal author for this subject!
Recently, I asked Pam why she decided to write this book, and to unpack her favorite of the Five Strategies. You’ll enjoy her passion and expertise in this brief video:
Don’t wait! Get Pam’s book NOW to learn how to succeed in your own efforts to increase annual fund revenue. Her experience and insight will inspire you!
Have a great week,