It’s time I confessed . . .

As you might’ve heard, I’ve teamed up with John Millen to create a new program we’re both very excited about.  “Storytelling for Analytical Leaders” is geared towards leaders in any field and will help people like you to understand the importance of storytelling and how to tell good stories.

But today I want to focus on my own experience with what I call “analytical” people.  And I have a confession. . . I am one!

My background in accounting means that I have an affinity and appreciation for the numbers, the raw data that fills spreadsheets and graphs. . . but that doesn’t tell a story.  For years, I was more comfortable with the numbers than I was with the big “why?” questions.  Then one day a friend shared this with me: numbers numb, but stories store.  They last longer! What a revelation for me.

John often jokes that I’m a fully recovered accountant, and he’s at least partially right.  I’ve learned that the numbers are just a piece of the puzzle, but it’s the story that creates a lasting impression on your audience.  An engaging story combines the numbers and the people, the actual faces of an organization and who that organization is helping every day. When you create a story with both aspects, some amazing things can happen.

What is your story?

Your friend,

Kent Stroman,
America’s ASKing Coach

P.S. If you are interested in learning more about ways to attend “Storytelling for Analytical Leaders” email me.  The best part of this program is that we can adapt it to your needs.