What can we do in the difficult times?

In our line of work, there will be difficult times. That’s a given. What is not a given is the way we respond to those difficulties.

Recently, I had the pleasure of keynoting the Take-5 speaking series, sponsored by HoganTaylor. For three days and in three different cities, I presented a seminar called “Mission, Money, & Management: Keeping Boards and Donors Connected in Difficult Times.”

The 6 tips we discussed can help you respond in a way that benefits your organization for long-term success. Today we’ll cover the first 2 tips.

First, you have to define “difficult times.” That term might look different for different people and organizations. Perhaps the economic climate in your area is negatively impacting the flow of charitable giving, or perhaps political uncertainty is causing donors to consider holding off on giving until things “settle down.” Sometimes, other organizations in your area are running a campaign or large fundraising effort at the same time as yours.

Difficulties will always be a part of the job, but defining what your specific difficulty is allows you to address the specific questions and issues while creating a solution to the problem or problems. The theme of this tip is: be clear about your difficulty! It’s shouldn’t be something you don’t talk about or avoid addressing.

The second thing you must do is determine your “main thing.”

This one is a little more straight-forward: the main thing is your mission!

Mission is the overlap between the board’s vision and the donor’s passion. This will look different for each organization, but it is important to remember that the mission is the main thing!

When you have determined your difficulty and your main thing, you can be transparent with your constituents. Express the difficulties and how they are affecting your overall mission. Though it may be an uncomfortable conversation, it’s important to the long-term health of your organization.

What are some difficulties facing you this week? This year? What’s the mission of your organization?

Your answers to those questions help you to stand strong when times get difficult.

Your friend,

Kent Stroman,
America’s ASKing Coach

P.S. Check back next week for tips on keeping the main thing, your mission, in focus.