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My friend and colleague, Andrew Oleson, achieved a great milestone this week with the publication of his book, ISN’T.
We recently met at a local diner where I talked a totally un-reluctant new author into signing my copy of his new book.
I got my author-signed copy!
I’m excited about this book because it addresses a great need I observe in almost every organization I encounter: Confusion about branding, logos, marketing, and promotion.
I urge you check it out.
After reading ISN’T, I was eager to write a review on Amazon and I thought I’d share
it with you today . . .
My misunderstanding of branding would fill more pages than Andrew Oleson’s new book, What Branding ISN’T.
I’ll wrap my reaction up in one word: WOW!!!
The content is spot on . . . powerful and insightful. Wish I had this 2 decades ago!
The readability is on target. Understandable. Flawlessly smooth.
The usability is undeniable. Oleson’s ‘Take A Minute’ chapter summaries practically force readers to make immediate application of the principles to their own business.
The presentation is stunning! This could easily be a coffee table book . . . or an art feature at the local gallery. Simply Beautiful.
Kudos, Andrew, on bringing this much needed tool to the marketplace. Can’t wait to read your next masterpiece!
If you’ve ever wandered how to find your way through the fog of chatter about branding, get your copy of What Branding ISN’T.
Your friend,
Speaker, Author, Consultant, Executive Coach
Andrew@PDGcreative.com