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Anytime you’re making a big ask, especially in a face-to-face meeting, there are two HUGE risks to guard against.
The Risk of Early Acceptance
In fundraising, this happens when we ask for a gift before the donor has enough information and motivation to make a well informed decision.
The risk of early rejection may be the most common. It goes like this:
“Hi, I’m Kent and I’m raising money for XYZ Charity. Would you make a contribution?” The prospective donor responds with a polite, “no thanks” since I haven’t given her enough information to say ‘yes.’ And she’s done.
“Hi, I’m Kent and I’m raising money for XYZ Charity. Would you make a contribution?” The donor says, “of course,” reaches into his wallet and hands you a one dollar bill. And he’s done.
Either person could have easily given a substantial gift if we had developed a relationship before asking for a gift. Now I’m left wondering, “how soon can I go back and ask again?”
Realistically I can . . . someday. But not any time soon.
Instead, consider a third alternative.
Offer a clear path forward.
By engaging in Conversational Fundraising™ we ask about a gift before we ask for the gift. Focus on the donor, not the dollar. Find out what she wants to achieve with her giving and then ask her to do so with you. Your chosen cause. Your charity.
To gain more insight into avoiding these two risks, check out my 10 Step Staircase in Asking About Asking. It’s a great tool to guide the conversation when you’re making those big asks.
Have a great week,
PS: If you’d like more in-depth coaching for your fundraising team give me a call. I’d love to partner with you for even greater success!