How can we keep our focus during the difficult times?

Today’s post is a continuation of a series of 6 tips for “Keeping Boards and Donors Connected in Difficult Times”. Last week I talked about the first two tips to help you stand strong: Your definition of “difficult times” and determining your ‘main thing’.

This week we’ll explore two more tips that deal specifically with your mission.

Tip 3: Keep your Focus.

This one sounds obvious, right? Of course a mission needs to be focused on what you do. But you and I have observed occasions when organizations lose their focus. Oftentimes it’s frustrating for the leadership and certainly can be confusing for donors. Remember – a healthy organization is mission-centric, not problem-centric.

Tip 6: Don’t Drift.

One of the dangers of losing your focus is drift. There are 3 kinds of drift I’ll specifically address.

Mission drift – this happens when your stated purpose is not the same as what you’re actually doing. If no one in your organization knows the statement of purpose, you might be experiencing mission drift. There are two possible fixes, though often the best fix is a mixture of the two.

1)  Adjust your mission. If what you’re doing is working and making a difference, it’s not uncommon to shift the statement of purpose, your mission statement, to reflect how you currently serve your constituents.

2)  Adjust the activity so it lines up with the stated purpose. This may mean shutting down particular parts of your program’s offerings, or sometimes even starting something new.

Message drift – if your message is not in line with your mission, perhaps there is a message drift. The classic example is when an organization is raising funds for something it isn’t actually doing. Be careful that your actions match your messages, and vice versa.

Money drift – I tell people that money drift CAN be a great thing – if you’re being clear and consistent with your vision and performance.

The money drifts toward organizations that are clearly executing their mission and putting out a consistent message.

Money tends to drift away from organizations struggling with their focus.

Keeping your organization ‘on mission’ is vital, especially when difficulties spring up. Organizations with strong leadership and a clear mission have an advantage during challenging times.

Your friend,

Kent Stroman,
America’s ASKing Coach

P.S. A retreat can be a great tool for helping your board avoid mission drift.