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carefully thought out, written development plan?A development plan is a comprehensive strategy for developing sustainable charitable support for an organization. It is typically attached to a specific period of time, perhaps three years, for example. A development plan includes methods, strategies, people involved and timelines for both activities AND results.
A good development plan allows your organization to incorporate the various facets of a balanced fundraising strategy and intersperse them throughout that time period in an appropriate way. Having a plan in place should help to avoid the common fundraising mistake of simply moving from one fundraising event to the next. Most importantly, the development plan allows you time to ask important, strategic questions.
A balanced development plan will address the following:
- methods of creating awareness and attracting interest in your mission
- different ways of introducing new contributors
- how to interact with various supporters, be they individual, families, businesses, foundations, or even other groups/organizations
- balancing the overall operation by having strategies that relate to large numbers of smaller donors AND small numbers of larger donors
- strategies for publicity, media other public relations functions
- other specific factors that can play a role in your organization’s success
