Have you been thinking about launching a campaign to help extend the reach of your mission? Maybe you’re considering new construction, adding to your existing facilities or expanding programs in a big way. Have you hesitated getting started on a major campaign because you weren’t sure it could succeed?
When it comes to capital campaigns, there is often a temptation to launch the campaign with a heightened focus on the big goal, like building the new building, and too little focus on the factors that contribute to successful campaigns.
To help organizations determine their readiness for campaigns, we’ve developed two tools: the campaign readiness checklist and the campaign readiness test. These are self-assessments that can help you determine if now is the time to start a campaign.
I hope these tools are useful for you as you plan for the future. Your campaign goals are worth pursuing, and following a readiness process helps tip the scales toward your success!
America’s ASKing Coach
PS: If you missed Amy and Andrea’s video I shared a few weeks ago, I recommend you go back and watch. Their insights are incredibly valuable as you consider the possibility of a capital campaign.