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I don’t usually get that excited about the release of a new report.
Today is different! 
Try answering these questions:
- Should charities simply thank the donor for their gift?
- Should we say ‘thank you’ for the difference a donor’s gift has made?
- Should we thank donors for being the kind of person they are?
The answers flowing out of the research will surprise you. You’ve got to check out the latest study of gift acknowledgement titled: Learning to Say Thank You.
This groundbreaking study, conducted by The Philanthropy Centre in Plymouth, UK, also sheds light on when and how to say thank you. In fact, you’ll discover how to increase your giving campaign by 60%!
Interested? Check out the link below.
As a sponsor of the research, I was privileged to track the project from the very beginning. When the initial report came out, Dr. Adrian Sargeant asked for my reaction. Here’s what I wrote,
“If charities were as studious and deliberate about thanking as they are about asking for philanthropic support what a difference it would make! This new research equips fundraising professionals to dramatically enhance the donor experience . . . to say nothing of raising additional money! All of this simply by treating generous people as well as they deserve. Kudos to Professors Shang, Sargeant, Carpenter and Day for this brilliant discovery!”
My friend, Jay Love, CRO and Co-Founder of Bloomerang, also sponsored the study. Jay exclaimed, “It is both exciting and imperative for fundraisers to realize and use the breakthrough findings of this research. The time and effort used for proper acknowledgements is easily justified based upon the results of this study where significant increases in funding were realized!”
Read the report.
Apply the findings.
Celebrate the results.
Your friend,
PS: Looking for ways to increase gifts to your favorite charity? Let’s talk. I have room for just a few new clients in 2019. Call me at (866) 787-6626.